The Platinum blog.
Notes on TikTok Shop, live selling and creators from the Platinum Commerce team.
What Makes a Good Live Shopping Host? 10 Traits We Hire For on TikTok Shop
What makes a good live shopping host? The 10 traits Platinum Commerce hires for on TikTok Shop LIVE, from product fluency to reading the room and demo discipline.
How to Find TikTok Shop Affiliates: A 7-Step 2026 Guide
How to find TikTok Shop affiliates in 2026: a 7-step guide to sourcing, vetting, commission rates, and onboarding creators who convert, from Platinum Commerce.
How to Plan a TikTok Shop Live: TikTok Live Run of Show Template
A practitioner's TikTok live run of show template: segment timing, product sequencing, scripts, flash deals, and the tools to plan a TikTok Shop live that converts.
12 TikTok Shop Live Stream Ideas That Actually Drive Sales
12 TikTok Shop live stream ideas that actually drive sales, from launches to flash sales to creator collabs, with real benchmarks and when each format works.
TikTok Shop vs Amazon vs Walmart: Where Should Your Brand Sell in 2026?
TikTok Shop vs Amazon vs Walmart in 2026: compare fees, reach, creator leverage, speed and fulfillment to decide where your brand should sell. Clear verdicts.
TikTok Shop Agency vs In-House: Pros, Cons, and Which Wins in 2026
TikTok Shop agency vs in-house in 2026: compare setup cost, speed to revenue, creator scale, and control, with clear picks for each brand situation.
Amazon Hub Counter vs. TikTok Shop Fulfillment: Which Wins for Your Brand?
Amazon Hub Counter vs. TikTok Shop Fulfillment compared across speed, cost, discovery, creators, and reach, with a clear pick for each type of seller.
How to Find TikTok Shop Coupons and Promo Codes
Learn how to find a TikTok Shop coupon and promo code: the Coupon Center, creators, LIVE streams, and verified brand accounts, plus why codes fail at checkout.
Is TikTok Shop Legit? An Authenticity Check for Buyers
Is TikTok Shop legit? Yes, it's a TikTok-owned marketplace. Learn how to verify sellers, spot fraud, use promo codes, and claim buyer protections before you buy.
TikTok Shop Live Selling: What It Is and How to Sell Live
TikTok Shop live selling explained: how to sell live on TikTok Shop, how live shopping works, what converts, revenue potential, and real live stream tips.
How to Choose a TikTok Shop Agency: What Brands Should Compare
How to choose a TikTok Shop agency: compare retainer, managed services, and buy-and-sell models on partner status, live selling, creators, and pricing.